Great commercial ...

[veronica_rich]

Anyone else seen this?

http://www.esuvee.com/flash.html

You have to watch the ad on the main page under "watch the ad" to get a real feel for this ad campaign. I personally find it to be one of the creepiest, more disturbing things I've watched in a long while, for some odd reason, and even if had ever wanted an SUV (which I don't), I certainly wouldn't after watching this. (I especially love the part where it's slurping down a whole huge trough of water at the "filling station" in the ad.)

I notice it's produced in conjunction with U.S. attorneys general. Unless I'm odd and I'm the only person creeped out by this ad and its imagery, I would almost think the AGs don't want people to buy or drive SUVs. Maybe that's just me, though ...

Comments

[nobleplatypus]

I am saddened. They totally ripped off "Eric the Wild Car" and raped my childhood.

[veronica-rich.livejournal.com]

Dudette, I don't know Eric, but all I can say is he must've been one scary-ass motherfucker. That thing's gonna give me a few disturbing dreams, I suspect ...

[nobleplatypus]

He was actually very cute... he sort of looked like a big, hairy bean. With wheels. And eyes/headlights. And it wound up being all about how too many cars were a bad thing. *nostalgic sigh*

[veronica-rich.livejournal.com]

Okay, well ... at least tell me he was LESS weird and disturbing than this thing ... because I don't know how you slept, otherwise.

[captsparrow4evr.livejournal.com]

See, now, I don't find it disturbing at all. In fact, first time I saw the ad I thought it was a) kind of funny and b) right on target. To me, it's just a dramatic way of pointing out that people who drive SUVs should use them with some common sense (an oxymoron if there ever was one.) It could also be a cultural thing. Out here, rodeo is really popular as is agriculture and dumb hicks with big vehicles. It's just like people in urban areas who acquire pit bulls or Rottweilers "for protection." If they're sensible people, pit bulls and Rottweilers can be great pets and powerful deterrents. If they're stupid, silly, or just into the dog for the machismo factor, well then, look out. As for the Attorneys General, well, they're the ones that I find disturbing.:)

[veronica-rich.livejournal.com]

I have no problem with the message of the commercial itself. It's the animal-thing that disturbs me - I can't say what it is, precisely, but it gives me the willies.

[benkenobigal.livejournal.com]

I'm with you. When I first saw the ad, I thought it was the creepiest looking thing I'd seen in a long time. And I totally adore animals.

[veronica-rich.livejournal.com]

That's it exactly - it's the "animal" they're using for it. Like some sort of hellbeast or some such ...

[finding-neo.livejournal.com]

I agree with Captsparrow4ever. There is a point, although I don't get how thios ad campaign like this will get that across. And isn't it meant for a certain demographic? I mean, lots of soccer moms drive SUVs, they don't exactly look at themselves as rodeo stars.

I personally am deeply disturbed by the popularity of SUVs in this country. Not only are they gas guzzlers, but they've proven themselves to be death traps, not only for their drivers and their families but for those of us in small cars unfortunate enough to find ourselves in the way of one of these monsters. Which makes me find the commercial amusing, because they literally are monsters which cannot be controlled.

The people who should NOT be driving these death traps are the city folk. Most of us out here in the boonies grew up driving some type of tires-taller-than-your-dad type vehicle. I personally began driving a tractor, a large tractor, at age 8. That ain't no Power Wheels either. I can handle an SUV because I know how to respect it. You cannot make sharp, fast turns, you cannot stop on a dime, you cannot recover quickly if you run off the road or it will flip.

I doubt our SUV dominant culture will change, however, until gas reaches $6 a gallon. And even then we'll probably still be blowing up middle eastern counries to serve the greater good of the greedy oil barons.

[veronica-rich.livejournal.com]

As I told Capt, I can appreciate the aim of the campaign; I just find the "animal" it is using somewhat visually disturbing, for some odd reason. (Like some hellbeast, maybe?)

Maybe what's squicking me is what you said about real SUVs being so dangerous - and yet, I doubt something like this will cut down on the number of stupid people buying them or driving them.

[captsparrow4evr.livejournal.com]

Looks like a buffalo to me. Maybe you were a Native American who got trampled in a former life.;)

*rumble-rumble-rumble*
"White Bear, you're going to get yourself trampled!"
"But I really just want to take one more look at this--."
*smoosh*
"Told you so!"

[veronica-rich.livejournal.com]

I read this earlier today at the law office and started laughing hard enough that people worried about me.

But it's not the body. It's the headlight eyes and grille mouth/nose thingy. Looks like something out of the "Appropriate Bedtime Tales For Bad Children" picture book ...