Feb. 23rd, 2010

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Any of you seen those commercials for Broadview Security (formerly Brinks)? They're always about some well-to-do white woman (with or without children) being terrorized by some thug kicking in the door. She shrieks on command and immediately runs off to call Brinks.

No black women or families. No Hispanic ones. No men.

OH MY FUCKING GOD, HOW BAD AN ADVERTISER CAN YOU BE? I can understand not targeting poor people - you need customers who can afford to buy your home security service. But to target a potential demographic with THIS kind of shitty CSI-tortureporn is just nasty. Plus, it sends the message that pretty, affluent white women (and white kids) are the property really worth protecting.

Seriously - fandom feminists? THIS is the sort of shitty media you need to be all over. Not crowning some toothpick-sized chick from a popcorn movie based on a goddamn theme park ride the queen of modern feminism. But I suppose maybe protesting something like this to the advertiser would require actual courage and principles ... whereas ruining other people's good time in fandom is easy and satisfying, and satisfies a need to bully.

Tra-la.

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