I really can't stand that. It's one thing for there to be adverts that are aimed at the general populace about Mother's Day, but something coming into your email inbox feels like it's aimed at you, and it's making an assumption with the potential to upset someone. My mother died 20 years ago now, so I would only feel irritated by it. But what about someone whose mother died recently? Or who for whatever reason is sensitive to mention of their mother for good reason? Same applies to father's day of course.

I bloody well would email them back to say, this is insensitive and potentially upsetting to many of the people they're emailing and suggest they think it through in how they word it so they aren't making the assumption everyone still has a mother around that they are on good terms with.